Especially when it's on tremendous building just in front of our eyes.
3D projection mapping is a relatively new technology which animates stationary objects with 3D video. But it's always a buzz-creating guaranty for marketing campaign. It suits all live events which can create amazing experience with live audiences.
"Projection mapping can provide a great double whammy if used right, because you get a great live event, followed by a compelling video and PR opportunities. But, if that's the aim it's important to think about the film when planning the projection — the sense of scale you get live won't be replicated on YouTube," cautions Matt Smith, director of strategy for The Viral Factory.
Here are five amazing examples of such projections on buildings, objections and even city modeling. Enjoy and prepare for your mind-blowing experience next time when you see a live one!
The Box: Next Level Projection-mapping
The 600 Year History Of Prague's Old Town Square Clock Tower Via Digital Mapping
Digital mapping on the side of buildings isn’t new, but this one takes it to whole new level. Not only is if full of astounding visual effects, but it tells the story of what the clock tower saw during its 600 years of existence. It’s a must-watch video.NuFormer - 3D Video Mapping Projection on Buildings
Mr. Beam's Living Room Projection
Turning a white living room into a spacious 360 degree projection area.
One of my favourites.
Mr.Beam - Living Room Projection from Mr.Beam on Vimeo.
Tokyo City Symphony
Or, if you prefer a much bigger scale. How about the entire city of Tokyo?
It's ASTOUNDING.
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