Dawn of creation for Chinese?

"Effectiveness is becoming more important in Asia – and creativity is the biggest driver of effectiveness."- Tim Broadbent

Just found a provoking article from Ogilvy analysing and talking about Asian' advertising. It mentions the same question which I've been discussing with my western colleagues about the reason "Why Chinese lack of creativity?"

This question might seems a bit cruel at the beginning, but if we calm down and really think about it : it a bloody fact as well as the reason why there are only few Chinese companies who have built globally recognised brands. (Want to know more about this? here is a BBC news for you :  Viewpoint: Why do so few Chinese brands go global?)

I understand this is a complicated issue, and there are many complicated reasons behind it. But the first step of problem-solving is "being aware of the real problem. Next, to embrace the problem,  not just try to avoid it or simply ignore it. Chinese people are good at tolerating and "自掃門前雪，休管他人瓦上霜". The the crisis is :"The how long can we continue 自掃門前雪?"

Today we are living in a globalised world, everything is now connected via internet,technology and social networks, and the connection will only become more and more extensive and close.If we keep staying in our own comfort zone, not to dream about our soft power(軟實力) will be rapidly growing just like Korean and Japan, we won't even be able to compete with other Asian and emerging countries.

I am a Taiwanese, but I am not interested in any political issue. What I concern the most is the future of Chinese creative industry, and how to create and establish our true advantage in terms of culture influence and soft power rather than only be known as the world's computer manufacturers or cheap-labor factory.

The whole article can be viewed here.